my experience

With 25+ years in marketing, I’ve had the chance to shape brands, launch campaigns, and make people care about everything from toasted subs to hot springs. I’ve worked across hospitality, QSR, etail, entertainment, wellness, and private equity firms, helping businesses turning occasionals into loyal fans and maybe even convincing a few skeptics along the way.

No matter the brand, my focus has always been on building connections, creating engaging experiences, and making sure marketing actually works (because pretty ads are nice, but results are better).