Think of me as your part-time marketing mastermind, a Chief Marketing Officer (CMO) without the full-time price tag. I jump in to steer your marketing ship, helping startups, small/mid-size businesses, and companies in transition nail their brand positioning, craft winning strategies, creating meaningful campaigns and fuel business growth, all without the headache of hiring a full-time exec.

Your brand is more than just a pretty logo; it’s your company’s personality, voice, and vibe. I help you create, refine, and own a brand identity that stands out, from logo design and messaging to tone of voice and consistency across platforms, ensuring a recognizable brand presence.

Throwing ads into the void and hoping for the best? Not on my watch. I develop smart, strategic marketing campaigns that actually drive results; whether it's brand awareness, website traffic, or revenue growth. That means pinpointing your target audience, crafting killer messaging, choosing the right platforms, and tracking what works (and what doesn’t).

Finding the right agency can feel like dating: lots of promises, but not always the right fit. I take the guesswork out by managing the Request for Proposal (RFP) process, helping you choose an agency that actually gets your business (and doesn’t just look good on paper). From writing RFPs to conducting interviews and negotiating deals, I make sure you land the perfect marketing partner.

Keeping everyone on the same page, whether it’s clients, agencies, or board members, is a skill and an art. I manage relationships, communicate marketing results in a way that actually makes sense, and ensure your marketing strategy is always aligned with business goals (happy board = happy client).

Marketing without research is like throwing darts in the dark. I bring in the right market research experts to uncover consumer trends, competitive insights, and hidden opportunities; helping you make data-backed (a.k.a. smart) marketing decisions.

Not all customers are created equal, so why treat them the same? I help break down your audience into meaningful groups based on demographics, behaviors, and purchasing habits. That way, your marketing actually speaks to the right people, instead of shouting into the void.

From getting you in the press to navigating PR tightropes, I make sure your brand’s story is told the right way. Working with your PR agency securing media coverage, managing influencer partnerships, or crafting crisis communication plans, I help shape your reputation before, during, and after the headlines hit.

Marketing is an investment, but only if it pays off. I help you set budgets, track expenses, and measure ROAS so you know where every marketing dollar is going. No more "we think it worked?", just clear, data-driven insights on what’s working and what’s not.